When I started the London Text Analytics meetup group some seven years ago, ‘text analytics’ was a term used by few, and understood by even fewer. Apart from a handful of enthusiasts and academics (who preferred the label of “natural language processing” anyway), the field was either overlooked or ignored by most people. Even the advent of “big data” – of which the vast majority was unstructured – did little to change perceptions.
But now, in these days of chatbot-fuelled AI mania, it seems everyone wants to be part of the action. The commercialisation and democratisation of hitherto academic subjects such as AI and machine learning have highlighted a need for practical skills that focus explicitly on the management of unstructured data. Career opportunities have inevitably followed, with job adverts now calling directly for skills in natural language processing and text mining. So the publication of Tom Reamy’s book “Deep Text: Using Text Analytics to Conquer Information Overload, Get Real Value from Social Media, and Add Bigger Text to Big Data” is indeed well timed.